Have you ever tried to work with a blog post author and found yourself going around and around in circles? It can be hard when you’re trying to set expectations.

This is why we’ve provided a free blog post briefing template that you can take, modify and use it for briefing your authors.

Before you begin

You’ll need to decide on or collect a few things that will become the standard for your blog:

  • Your blog categories, what they are used for, and any rules around posts being filed under multiple vs single categories.
  • The ideal size of image for your main blog post featured image. This will depend on what theme you are using and how you expect to use the blog image, i.e. in RSS feeds etc as well.
  • Any specific requirements that relate to your blog or industry.

Once you have these, all you need is the blog post brief template link, which you can get from here:

Get the free blog post brief template

Blog post brief template fields

When you get the blog post brief, you’ll see that there are two main tables, each colour coded:

  • One table for the person writing the brief. This is designed to give the author as much information as needed so they can get on with writing the post.
  • The other table is for the post itself, including critical metadata and other important information.

The blue table

This is for the person issuing the brief to the blog author to fill out.

A quick explanatory note on each field:

FieldDescription
SubjectThe main topic covered by the post
DetailsAny further details or clarifications needed further
ToneThe desired tone of voice to be used
Specific target audienceWho is this post targeting – remember, if you’re targeting everyone, you’re really targeting no one!
Data insight behind briefWhat is the key piece of research, data or insight as to why this is a good post to write
Blog cateogryThe category where this post will go
Target keywordAny target keyword to be used for SEO
DeadlineSubmission deadline
WordsAny minimum or maximum word limits
PerspectiveIs the post to be written from the first, second or third person
Other commentsAny other requests or details

The green table

This is for the author to complete and submit back to the person issuing the brief.

FieldDescription
Title optionsThe main on-page, H1, title. Ideally, 5 versions to be tested.
Meta title optionsShorter versions of the titles above if they are likely to exceed the meta title length.
Meta descriptionThe meta description.
Suggested tagsAny suggested tags to be used.
AuthorThe person whom this post will be credited to.
Image(s) or other mediaThe file location of the image or other asset to be used alongside the post.
Image attributionAny image attribution requirements.
ChecklistAny blog-specific checklist that would need to be done, such as being proofread by someone.
Blog post contentThe actual content of the blog post, including formatting such as headings, tables etc.

Photo by Cayla1 on Unsplash


Sam Wiltshire

Passionate digital marketer with an interest in most things sport, especially rugby union, food, booze, tech and music. Just wanting to help small content publishers with getting more content ideas that resonate with their users at scale. My Medium page where I write about more conceptual subjects.